D'you know, were I in charge of resolving this problem I'd do the following:
- Sit every model visiting AW HQ down and make her sign 10 t-shirts (+ snap some piccies for
Backstage). Cost = nothing.
- This removes the whole '
Could-I-ever-wear-an-AW-t-shirt-in-public-or-not' reasoning people have, as
- It would not longer be a t-shirt -> it'd become a
Collector's Item to hang on the wall! (Added Value strategy blah blah etc).
I for one wouldn't mind forking over some serious cash to get t-shirts signed by my fave models.
